Lashkaraa

Timeline: 3 Months | Role: Paid Social Lead

The Background

Lashkaraa is a modern fashion house that creates luxurious traditional clothing for U.S., Canadian, and U.K. consumers seeking affordable South Asian fashion solutions.

THE ASK: Strategically expand Lashkaraa’s paid social campaigns to draw in new customers while maintaining the brand’s strong ROAS.

The work

Three smartphones displaying ads for traditional Indian clothing and jewelry, showcasing models in festive attire, a shopping cart with an outfit purchase, and a woman facing a window in a colorful dress.

Our Strategy

We focused on addressing a key gap to retain Lashkaraa’s sales, boost social media relevance, and create engaging ads. While Lashkaraa provided a reliable and convenient shopping solution that previously didn’t exist, the lack of lo-fi, relatable content created a barrier to purchase. Our ad strategy highlighted the full customer journey—from browsing the website to package delivery—and extended beyond that to the first try-on, making the experience more tangible and compelling.

What did we accomplish?

We scaled their Meta retargeting budget, launched prospecting campaigns with sales and traffic objectives, and refreshed ad creatives with influencer and user-generated content. Our efforts helped us achieve:

5-8x prospecting roas | 20x retargeting roas

While scaling, we maintained a $30 per-purchase cost, which included awareness and traffic campaigns. Prospecting and retargeting influencer ads yielded 7X and 17X ROAS, respectively.