Ayla Noor New York

A woman in a red traditional dress with matching heels standing on a city street with cars and buildings in the background.
Young woman standing outdoors on a pathway lined with vintage-style street lamps, wearing a traditional cream-colored saree with intricate embroidery, in a park with lush green trees in the background.
A woman in an ornate silver gown with sequins and embroidery, standing at an iron gate and looking to the side.

The Background

Ayla Noor New York was founded by sisters Mahnoor and Ayla, along with their mother, Nomy, to fill a gap in the U.S. market for high-quality, traditional Pakistani clothing for women and girls. Frustrated by the lack of options, they created Ayla Noor New York, a brand dedicated to crafting timeless pieces using the finest materials. Their mission is to bring classic South Asian fashion to a modern audience with a focus on quality and elegance.

THE ASK: Develop and manage Ayla Noor New York’s paid social campaigns on Meta to drive brand awareness, traffic, and buzz around collection launches.

Timeline: ongoing since 2021 | Role: Paid Social Lead, Ad Copywriting, Social Strategy

The Work

I was initially brought on to manage paid social, including ad concepting, landing page design, copywriting, asset selection, and final editing. I also contributed to collection storytelling and social strategy.

  • Supported 15+ Collection Launches

  • 380% Growth in Instagram Followers

  • TikTok grew from zero to over 8K followers.

  • Drove high CTR, landing page views, and add-to-carts across multiple campaigns.

Recent paid social success

Latest February 2025 Collection launch (traffic) ads yielded 9.25% CTR!

Three screenshots of a woman in a cream-colored dress standing near a window with trees outside. She has long dark hair and is smiling or speaking, with a play button overlay indicating a video. The images are advertisements for Eid clothing from Ayla Noor New York, promoting planning for Ramadan and Eid shopping.
Two women in traditional Islamic attire standing in front of a mirror, with one holding a small purse, in a well-lit interior setting, possibly a boutique or home.
Screenshots of two Instagram profiles belonging to Ayla Noor New York. The profiles showcase various images of women modeling traditional and modern dresses, with the left profile displaying a grid of fashion photos and the right profile showing video thumbnails and images, all related to clothing and fashion.